Campaign Concept: Taste the Destination

The Challenge
Create a cohesive 4th of July social media campaign for Holiday Inn Club Vacations that celebrates each resort’s unique location through custom, locally inspired popsicle flavors.

The Solution
Develop a playful, scroll-stopping summer campaign featuring location-specific popsicles, each flavor inspired by regional culture and taste. The concept brings together patriotism, travel, and local flavor—encouraging guests to celebrate Independence Day in a way that feels exclusive to each destination.

Resort Themes & Flavors

• Orange Lake Resort (Orlando, FL): Orange Cream Pop — a nostalgic nod to Florida citrus and summer classics

• Mount Ascutney Resort (VT): Maple Bacon Pop — a bold, unexpected twist inspired by Vermont’s iconic maple tradition

• Scottsdale Resort (AZ): Mango Chili Pop — vibrant, spicy-sweet flavors reflecting the Southwest heat

• New Orleans Resort (LA): Gumbo Pop — a playful, savory-inspired concept celebrating the city’s rich culinary heritage